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You do not need to be an influencer or a CEO to have a personal brand. If you offer something like a service, a product, or a point of view, people will look you up. The first thing they usually see is your photo. That photo already shapes how they feel about working with you.

Here is how to get started, clearly and simply.

1. Choose one platform to focus on

Think about where your potential clients or community are. Is it Instagram, LinkedIn, or your personal website? Pick one and focus your visual presence there first. Your profile photo, header image, and recent photos should all feel like they belong to the same person.

Practical tip
If you are offering a service, start with LinkedIn. If your work is more creative or visual, go with Instagram.

2. Plan one focused photo session

Instead of collecting random photos over time, carve out one session just for this. You do not need a big team or fancy setup. You can do it at home, in a quiet public space, or in a studio — anywhere that feels good and reflects your energy.

Decide what kind of impression you want to make. Prepare one or two outfits that feel like you on a good day. Choose a setting with soft natural light. Bring a friend to help or use a remote and tripod. Take your time. Let it feel calm and easy.

What usually works
• Clean clothes without busy prints
• A space that feels neutral but personal
• Natural light from a window or shade outdoors
• A few portraits, a few wider shots, and some in between moments

3. Define what you want to be known for

Write down three words that describe how you want to come across. Examples might be calm, focused, or creative. When choosing photos, ask yourself if they match those words.

Example
If one word is calm, avoid photos that look too busy or loud. If one word is creative, choose a photo that shows a little personality or expression.

4. Get a few different shots during one session

Even with one outfit and a simple setup, you can create variety. Look into the camera. Look away. Sit or stand. Use your hands. Add a notebook, a coffee cup, or something small from your work. These little shifts bring personality into the frame.

By the way, headshots in a self-portrait format can work beautifully. You are more relaxed, and you have full control over how you look and move. That’s why in our studio you get the space and time to experiment. You receive all the photos from your hour-long session, with no extra fees. You can try different moods, outfits, angles, and choose later what feels most like you.

Why this matters

You can use these photos for your profile, about page, pitch deck, newsletter, or email signature. One good shoot gives you content for months.

5. Update as you go

You do not need to redo your branding every few months. But your photos should feel current. Update your main image at least once a year or when your style or direction changes. People trust the version of you that matches what they experience in real life.